In the same way as the CPC, the CPA is a method of remuneration which consists of paying for the number of acquisitions made.
For example, you will pay a site that lets you lease files in proportion to the number of customer acquisitions you make on this file.
The CPA approaches the CPL explained below.
What is CPC?
The CPC is an acronym meaning Cost Per Click. It is actually a billing method for advertising space.
For example, on Google Adwords, when you do a paid referencing campaign, you will pay CPC. That is, if a visitor clicks on your ad, then you will have to pay this famous click. You pay per click.
The CPC is also used on price comparators. The latter are remunerated in this way.
The CPC is also used in affiliation, display, re-marketing and in the field of email marketing (in terms of acquisition).
What is CPL?
The CPL is an acronym for Cost Per Lead.
It is also a mode of performance billing that can be used in the field of webmarketing.
Remuneration is based on the number of business contacts generated. The latter being more or less qualified: what differentiates the CPL from the CPA (which pays him according to the number of customer acquisition, therefore highly qualified contact)
What is CPM?
CPM is the acronym for Cost For Thousand. This is the basic pricing mode of display advertising on the Internet.
What does it correspond to ? It’s simple, it’s actually the cost billed to the advertiser for a thousand impressions or displays of its advertising.
The CPM thus allows the advertiser to really control its visibility on online media. Here the type of audience is not taken into account for broadcasting.
Billing actually takes place on the volume of “affected” contacts, that is to say on the number of times that advertising has appeared in the eyes of Internet users (= number of impressions).
The cost per thousand is also often used for invoicing of email addresses for rent
What is CPV?
CPV is the acronym which means: cost per visualization.
This is a cost associated with webmarketing specifically used for billing video ad space to performance.
Indeed, if a user views such advertising video for a minimum of time, then this will be charged to the advertiser.
The CPC is increasingly used in the field of web with the great emergence of video advertising on websites.
So here are some clarification about the different costs that you may encounter on the web as an advertiser. From now on, you will no longer be confused and your billing will become clearer.
At the right time I will help you to start your first project step by step.